Articles by Ken Burnett
Contributions Magazine, USA
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of these articles can be obtained free of charge by emailing marie@whitelionpress.com
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Contributions
Magazine USA 2007
January/ February/ March
The
11 pillars of fundraising wisdom (C107)
In
this noisy, brash and insincere world, how can fundraisers and their
organizations stand out and be understood when much of the ground we would
occupy is not our exclusive preserve?
by
Ken Burnett
April/ May/ June
Popularity
contest (C207)
Why I
have been saying no this year to requests to speak at fundraising conferences.
by
Ken Burnett
Contributions
Magazine USA 2006
January/ February
Shaping
fundraising's future, part two (C106)
How
will we consistently break the mould?
by
Ken Burnett
March/ April
Hail
the fundraising faux pas (C206)
Mistakes
may make money
by
Ken Burnett
May/ June
How,
precisely, to build a better board (C306)
The
trouble with boards and how to get the most from them.
by
Ken Burnett
July/ August
Lapsed
donors may just be misunderstood (C406)
I've always been simultaneously
fascinated and repelled by lapsed donors. They sound so, well, so bad!
by
Ken Burnett
September/ October
Shapes
of things to come (C506)
Our
dear old friend the fundraising pyramid is far from deceased and is, in fact,
alive and thriving in fundraising training workshops and certification and
degree courses everywhere. But should it be?
By
Ken Burnett
November/ December
Waking
the elephant (C606)
When
it comes to fighting poverty in India, where do you start? Perhaps by
recruiting and training hundreds, even thousands of fundraisers.
by
Ken Burnett.
Contributions
Magazine USA 2005
January/ February
Bequest
marketing was a mistake (part 2) (C105)
Let's communicate, not badger
by
Ken Burnett
March/ April
After
the flood of giving, will fundraisers clean up? (C205)
This
was the biggest and fastest public response ever to a major disaster. It was
also an opportunity for professional fundraisers to show themselves as masters
of technology and communication.
by
Ken Burnett
May/ June
Ring-fence
the jargon-seeking impulse (C305)
Let's start communicating instead
by
Ken Burnett
July/ August
Postal
pollution (C405)
Is
yours junk mail, or something better?
by
Ken Burnett
September/ October
Breakthroughs
in search of an audience (C505)
Some
confessions of a conference junkie
by
Ken Burnett
November/ December
Shaping
our future (C605)
Who
on earth will break the mould?
by
Ken Burnett
Contributions
Magazine USA 2004
January/ February
Can
you spare the time to change the world? (C104)
I
wonder if, like me, you sometimes feel this modern world is going just too
fast?
by
Ken Burnett
March/ April
How
Robbie Burns inspired the world's best fundraiser (C204)
The
Scottish Bard's priceless gift
by
Ken Burnett
May/ June
Private
lives and public interest (C304)
Why
fundraisers have to be hot on the privacy issue
by
Ken Burnett
July/ August
Not-so-dark
star (C404)
How
the Aid industry is learning to include local talents
by
Ken Burnett
September/ October
Will
loyalty schemes work for fundraisers? (C504)
For
nonprofits, loyalty is a rather special term with its own unique set of
attributes
by
Ken Burnett
November/ December
Bequest
marketing was a mistake (part 1) (C604)
Would
you leave a bequest to an irritating, facile bunch of money-grubbing hustlers?
by
Ken Burnett
Contributions
Magazine USA 2003
January/ February
Sorry,
but you're just not my type! (C103)
A
case for not setting text in sanserif.
by
Ken Burnett
In
praise of the power of fine words (C203)
Words
matter if you would make your donors' hearts soar
by
Ken Burnett
All
in the mind (C303)
Is
relationship fundraising common sense, a soft option, or a panacea?
by
Ken Burnett
July/ August
Fundraising
on the edge (C403)
A
workshop that may change you forever
by
Ken Burnett
September/ October
Me-Commerce
(C503)
How
our commercial counterparts do CRM
by
Ken Burnett
November/ December
Really,
who cares about donors? (C603)
The
ubiquitous 'mystery shopping' test: are there any real,
spontaneous, genuine donors out there?
by
Ken Burnett
Contributions
Magazine USA 2002
January/ February
The
Power and the perils of emotion (C102)
Understanding
its role in fund raising
by
Ken Burnett
March/ April
Just
what is a donor, and other tiny essentials of fundraising? (C202)
by
Ken Burnett
What
are we here for? (C302)
Nothing,
if we can't inspire our donors.
by Ken Burnett
July/ August
(C402)
by
Ken Burnett
September/ October
(C502)
By
Ken Burnett
Coming
soon to a mall near you (C602)
Face-to-face
fundraising – a new fundraising technique that is changing large-scale
donor recruitment
by
Ken Burnett
Contributions
Magazine USA 2001
(C101) No article appeared because I hadnšt started
writing for Contributions before the March/April edition.
March/ April
Goodwill
came down at Christmas (C201)
Reflections on being a donor in the 21st
Century
May/ June
SAVE
THE DONOR: an urgent appeal (C301)
Dale
Carnegie said 'You'll have more fun and success when you stop
trying to get what you want and start helping other people get what they want.
'
by
Ken Burnett
July/ August
(C401) There
was no article from me at this time as I wasn't quite yet into the swing of
things at Contributions Towers (actually I'd fallen out with my editor
there, but only briefly).
September/ October
The
Last Great Fundraising Opportunity (C501)
Deep
in the bowels of the splendidly imposing Somerset House on London's Strand, WC1 there toils a
small but singular band of men and women whose daily task it is (as it has been
for the past century or more) to scrutinise the final wills and testaments of
each and every recently deceased person in Britain, to find, register and
analyse any charitable gifts bequeathed therein
by
Ken Burnett
November/ December
Herding
Cats: some views on effective governance (C601)
It's sad but true. Most
fundraisers consider their board to be an obstacle rather than an asset.
Copies
of articles other than those appearing in The Guardian and associated newspapers and
websites can be obtained free of charge by emailing marie@whitelionpress.com indicating
the reference number of each article that you want.
Last updated 24 February 2007
Š Ken Burnett 2007 All
rights reserved.