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The first of this series appeared in November 2014 and the final part was published in mid-May 2015. Intro Part 1 Part 3 Part 4 Part 5
You can order
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I’ve recently found myself subjecting my chosen profession to a kind of personal, informal strengths and weaknesses analysis. It’s not comprehensive, but you may still find it alarming:
To the list on the right, above, we could also add one of our sector’s most valuable and useful qualities, receptiveness to the chance for change. We need that quality now, I’m sure. Any fundraiser with a pulse will surely be feeling deeply uneasy over the malaise at the heart of fundraising under-performance, the shortcomings across our profession that seem so inevitable and epidemic. I’ve tried to set out on the left my main concerns, but to balance this and remind us why this great sector of ours is so well worth changing I’ve listed on the right some of our sector’s undoubted strengths too. In the articles linked opposite I’ve set out to make constructive suggestions for substantially, radically altering how we do what we do so that we might transform for good the way we work and the experiences we give our donors. One thing I’m sure of is that our donors and our causes deserve better. It’s not short, this series, and I apologise for that. Nor is it unambitious. I hope though that it’ll help you and fundraisers everywhere in the challenging, important job you do. To follow in this special five-part feature on the future of fundraising: © Ken Burnett 2015. Home page | Current blogs | Article archive
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